Carter's = Opening Night font; Auto = Wade Grotesque font; Service = Sarah Script font by Chuck Borges Letterhead Fonts
A Roman based grotesque inspired by the work of Cecil Wade. This type of lettering was occasionally
used for bold body text but, mainly for headlines on showcards and posters from the twenties onwards.
Although not typically Art Deco itself, these curvacious styles were often used to counterpoint and
animate the more angular designs of the period.

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Six fonts, all include alternative characters, accents, numerals and punctuation and accent characters.
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The Tree People • Wade Grotesque and Chesham Sans Light
White Rabbit: Wade Grotesque. Tea Company: Opening Night Regular
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Jeff Lang of Olde Lang Sign uses
Wade Grotesque to recapture the
flavour of old time showcards.

Click the picture link (right) to see
higher resolution images.
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